Effective date: August 31, 2026
NupeMarket respects your privacy. This Privacy Policy explains how NupeMarket (“NupeMarket,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit https://nupemarket.com, create an account, place an order, join our email list, participate in our affiliate program, submit content, contact us, or otherwise interact with our website, products, or services (collectively, the “Services”).
By using the Services, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Policy, please do not use the Services.
1. Personal information we collect
The information we collect depends on how you interact with NupeMarket.
Information you provide directly
We may collect:
Contact information, such as your name, email address, telephone number, billing address, and shipping address.
Order information, such as the products, sizes, colors, quantities, discounts, gift messages, order history, returns, exchanges, and customer-service communications associated with a purchase.
Account information, such as your username, password or authentication credentials, saved addresses, preferences, and account activity.
Payment-related information, such as payment method, billing details, payment status, and transaction identifiers. Full payment-card numbers are generally collected and processed by our payment providers rather than stored directly by NupeMarket.
Marketing information, such as your email-subscription status, campaign engagement, preferences, survey responses, and promotion or giveaway entries.
Affiliate and referral information, such as an affiliate application, referral code, referred purchases, commission information, payout details, and associated account activity.
Content you submit, such as product reviews, photographs, testimonials, comments, messages, support requests, and social-media handles.
Any other information you choose to provide when communicating or interacting with us.
Information collected automatically
When you use the Site, we and our service providers may automatically collect:
Internet Protocol address;
browser type, device type, operating system, and language;
cookie identifiers, session identifiers, and similar online identifiers;
pages viewed, products viewed, links clicked, referring pages, search terms, and approximate interaction times;
cart, checkout, and purchase-journey activity;
approximate location derived from an IP address;
advertising, attribution, and email-engagement information; and
diagnostic, security, and error-log information.
We collect this information through cookies, pixels, tags, server logs, local storage, and similar technologies. Please see the Cookies and similar technologies section below and our Cookie Policy for additional information and choices.
Information from other sources
We may receive information from:
payment processors and fraud-prevention providers;
fulfillment partners, including Printful;
shipping carriers and address-verification services;
analytics and advertising providers, including Google;
email and communications providers, including Mailchimp and Brevo;
affiliate or referral partners;
social-media platforms when you interact with our pages or authorize an integration; and
publicly available sources or people who submit information to us.
We may combine information received from these sources with information we collect directly.
2. How we use personal information
We may use personal information to:
provide, operate, maintain, and improve the Services;
process payments and complete orders;
produce, fulfill, ship, track, return, exchange, or refund products;
create and manage customer and affiliate accounts;
communicate about orders, delivery, account activity, support requests, policies, and service updates;
send promotional emails or other marketing communications when permitted by law;
personalize content, remember preferences, measure engagement, and understand how visitors use the Site;
operate promotions, discount codes, affiliate links, referral programs, and commissions;
display customer reviews, testimonials, or photographs when authorized;
detect and prevent fraud, abuse, security incidents, chargebacks, and prohibited conduct;
troubleshoot technical problems and protect the Site, customers, and our business;
comply with tax, accounting, recordkeeping, legal, and regulatory obligations;
establish, exercise, or defend legal claims; and
complete a business transaction such as a financing, merger, acquisition, reorganization, or sale of assets.
NupeMarket serves a community-centered apparel market, but we do not use a person’s browsing or purchases to intentionally infer fraternity membership, race or ethnicity, religion, philosophical beliefs, or other sensitive characteristics.
3. Our reasons for processing information
Where applicable law requires a legal basis, we process personal information based on one or more of the following:
Performance of a contract: to process, fulfill, deliver, support, or refund an order and administer an account.
Legitimate interests: to operate and improve the Site, understand customers, prevent fraud, secure the Services, market our products, and manage our business, where those interests are not overridden by your rights.
Consent: when you choose to receive marketing, permit non-essential cookies, submit certain content, or otherwise provide consent. You may withdraw consent at any time, without affecting processing that occurred before withdrawal.
Legal obligations: to comply with tax, accounting, consumer-protection, law-enforcement, and other legal requirements.
4. How we disclose personal information
We may disclose personal information to the following categories of recipients for the purposes described in this Policy:
Ecommerce and hosting providers that help operate our WordPress and WooCommerce storefront, databases, and website infrastructure.
Payment processors and financial institutions that authorize and process payments, refunds, disputes, and fraud checks.
Production and fulfillment providers, including Printful, that manufacture, package, and fulfill products.
Shipping carriers and logistics providers that deliver and track orders.
Analytics, advertising, and attribution providers, including Google, that help us measure Site activity, campaign performance, and customer journeys.
Email and communications providers, including Mailchimp and Brevo, that help deliver marketing, transactional, and support messages.
Affiliate and referral service providers, including tools used to attribute qualifying purchases, calculate commissions, and administer affiliate accounts.
Professional advisers and business vendors, such as accountants, attorneys, insurers, security providers, IT providers, and fraud-prevention services.
Government authorities or other parties when disclosure is reasonably necessary to comply with law, respond to valid legal process, enforce our agreements, protect rights and safety, or investigate fraud or security incidents.
Parties to a business transaction, such as a buyer, lender, investor, successor, or adviser involved in an actual or proposed merger, financing, reorganization, sale, or transfer of some or all of our business or assets.
We may also disclose information at your direction or with your consent. Service providers may process information only as permitted by their agreements with us and applicable law.
5. Sale, sharing, and targeted advertising
NupeMarket does not sell personal information in exchange for money.
However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly enough to include the use of certain analytics, advertising, affiliate, or social-media technologies that disclose online identifiers and Site activity to third parties. Depending on the tools enabled on the Site and the law where you live, these activities may be considered a sale or sharing of personal information or processing for targeted advertising.
You may opt out of non-essential analytics or advertising technologies through the cookie-preference controls available on the Site. Where required by applicable law, we also treat a recognized Global Privacy Control (GPC) signal as a request to opt out for the browser or device sending the signal. You may need to apply your choice separately to each browser and device.
We do not knowingly sell or share the personal information of anyone under 16 years old.
6. Cookies and similar technologies
We use cookies and similar technologies for several purposes:
Strictly necessary: maintaining carts and checkout sessions, processing orders, remembering login or consent choices, preventing fraud, and securing the Site.
Functional: remembering preferences and enabling optional Site features.
Analytics: understanding visits, page use, product interest, checkout activity, and Site performance, including through Google Analytics.
Marketing and attribution: measuring campaigns, recording affiliate referrals, limiting repeated advertising, and, when enabled, supporting personalized or targeted advertising.
Where required, non-essential cookies will not be activated until you provide consent. You can accept, reject, or adjust non-essential cookies through our consent banner or the Manage Cookie Preferences link on the Site. You can also control cookies through your browser, although blocking necessary cookies may interfere with cart, account, or checkout functionality.
Our Cookie Policy provides additional information about the cookies and technologies detected on the Site, their purposes, providers, and retention periods.
7. Email and marketing choices
If you subscribe to promotional emails, we may use your name, email address, purchasing activity, and engagement information to send and improve marketing communications. You can unsubscribe at any time by using the unsubscribe link in a marketing email or contacting us.
Unsubscribing from marketing does not prevent us from sending non-promotional communications needed to complete an order, provide customer support, deliver security notices, or administer your account. Email providers may use tracking technologies to report whether a message was delivered, opened, or clicked, subject to your settings and applicable law.
8. Retention of personal information
We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including to provide Services, maintain business and tax records, resolve disputes, prevent fraud, enforce agreements, and comply with law.
The retention period depends on the type of information and why we collected it. For example:
order, payment, refund, tax, and accounting records may be retained for the period required by applicable tax, accounting, and legal rules;
account information may be retained while an account remains active and for a reasonable period afterward;
customer-service communications may be retained while needed to address the request and document its resolution;
marketing information may be retained until you unsubscribe or we determine it is no longer needed, while keeping a limited suppression record so we can honor an opt-out;
affiliate records may be retained while the relationship is active and afterward for commission, tax, fraud-prevention, and legal purposes; and
cookie and analytics data are retained according to our configurations and the applicable provider’s settings.
When personal information is no longer reasonably necessary, we may delete, deidentify, or aggregate it. Backup copies may remain for a limited period before being overwritten or deleted.
9. Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. These measures may include access controls, secured connections, vetted service providers, updates, monitoring, and appropriate record-management practices.
No website, transmission, or storage system is completely secure. We therefore cannot guarantee absolute security. You are responsible for protecting your account credentials and for notifying us if you suspect unauthorized access.
10. Your privacy rights
Depending on where you live and subject to legal exceptions, you may have the right to:
confirm whether we process your personal information;
access or obtain a copy of personal information we hold about you;
correct inaccurate personal information;
request deletion of personal information;
request portability of certain information;
opt out of sale, sharing, targeted advertising, or certain profiling;
limit or object to certain processing;
withdraw consent where processing is based on consent; and
receive equal service and pricing without unlawful discrimination for exercising a privacy right.
To submit a request, contact us using either of these methods:
Email: info@nupemarket.com
Please state that you are making a privacy request and identify the right you want to exercise. We may request information reasonably necessary to verify your identity and authority. An authorized agent may submit a request where permitted by law, but we may require proof of authorization and identity verification.
We will respond within the period required by applicable law. If we deny a request, you may appeal by replying to our decision or contacting us with the subject line “Privacy Appeal.” We will explain our decision and provide any additional complaint information required by law.
Residents of the European Economic Area or United Kingdom may also have the right to lodge a complaint with their local data-protection authority.
11. California privacy disclosures
This section applies only to the extent NupeMarket is subject to the California Consumer Privacy Act, as amended.
During the preceding 12 months, we may have collected the following categories of personal information: identifiers; customer-record information; commercial information; internet or electronic-network activity; approximate geolocation; audio, visual, or similar information submitted by customers; professional information provided by affiliates; and inferences based on shopping or Site activity.
We collect these categories from customers, Site visitors, affiliates, devices and browsers, service providers, social-media platforms, and other sources described above. We use and disclose them for the business and commercial purposes described in this Policy. The categories of recipients are also described in How we disclose personal information.
We do not sell personal information for money. Our use of certain analytics, advertising, or attribution services may constitute “sharing” for cross-context behavioral advertising under California law. California residents may use our cookie-preference controls or a recognized GPC signal to opt out where applicable.
We do not use or disclose sensitive personal information for purposes that require a right to limit under California law. We do not knowingly sell or share personal information belonging to consumers under 16.
12. International data transfers
NupeMarket is based in the United States, and our service providers may process information in the United States and other countries. Those countries may have privacy laws different from the laws where you live. Where required, we rely on recognized safeguards or lawful transfer mechanisms for international transfers.
13. Children’s privacy
The Services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information directly from children under 13. If you believe a child has provided personal information to us, please contact us so we can review and, where appropriate, delete it.
14. Third-party websites and services
The Site may link to websites, platforms, or services that NupeMarket does not control. Their privacy practices are governed by their own policies. We encourage you to review those policies before providing information to a third party.
15. Changes to this Privacy Policy
We may update this Privacy Policy to reflect changes in our practices, technology, Services, or legal requirements. We will post the revised Policy on this page and update the effective date. If required by law, we will provide additional notice or obtain consent before a material change takes effect.
16. Contact us
For questions, requests, or concerns about this Privacy Policy or our privacy practices, contact:
NupeMarket
Email: info@nupemarket.com
Website: https://nupemarket.com